Research Ethics

Quaie conducts research into AI adoption with respect for the individuals and organisations that contribute to its datasets, and with particular care given the strategic and organisational sensitivity of AI-related decisions.

Contributions are provided on a voluntary basis and are used only in aggregated and anonymised form. Quaie does not attribute responses to identifiable individuals or organisations, and does not publish raw or respondent-level data.

The research is designed to surface patterns in how organisations interpret, sequence, and coordinate AI adoption decisions over time. It does not seek to evaluate, rank, or endorse specific companies, technologies, vendors, or individuals.

Given the uncertainty and uneven outcomes associated with AI adoption, Quaie aims to minimise harm by avoiding deterministic claims, overstated conclusions, or retrospective judgement of decisions made under uncertainty.

Ethical considerations are reviewed periodically as the scope, scale, and cross-industry reach of the research evolves.