Privacy Policy

Last updated: February 2026

This Privacy Policy explains how personal data is collected and used by Quaie Ltd, which operates the Quaie research and intelligence publication.

1. Who We Are

Quaie Ltd
128 City Road
London EC1V 2NX
United Kingdom
Email: contact@quaie.io

Quaie Ltd is the data controller for personal data collected through the Quaie publication and associated research activities.

2. Data We Collect

We may collect the following categories of personal data:

• Email address and subscription details

• Name, role, and organisation (if provided)

• Survey responses and research contributions

• Technical information such as IP address and browser type

• Payment-related information (processed by Stripe via Substack)

Quaie does not collect special category personal data and does not sell personal data.

3. How We Use Data

Personal data is used to:

• Provide access to the publication and manage subscriptions

• Communicate with subscribers and contributors

• Produce aggregated, anonymised research and predictive intelligence

• Improve the quality and relevance of published analysis

• Comply with legal and regulatory obligations

Survey responses are used only in aggregated and anonymised form in published outputs. Quaie does not publish raw data or respondent-level information.

4. Lawful Basis for Processing (UK GDPR)

Quaie processes personal data under the following lawful bases:

• Consent — where individuals voluntarily subscribe or contribute to research

• Contractual necessity — to provide paid subscription services

• Legitimate interest — to conduct research, maintain longitudinal datasets, and improve the publication

Legitimate interest is relied upon only where processing is proportionate, low-risk, and does not override the rights or freedoms of contributors, and where data is used in aggregated, anonymised form.

5. Data Sharing

Personal data may be shared with:

• Substack (publication platform and subscriber management)

• Stripe (payment processing)

• Service providers required to operate the publication securely

Quaie does not share personal data with advertisers and does not permit third-party marketing use of subscriber or contributor data.

6. Data Retention

Personal data is retained only for as long as necessary to support research continuity, subscription management, or legal obligations.

Published research outputs contain no personally identifiable information.

7. Your Rights

Under UK GDPR, individuals have the right to:

• Access personal data held about them

• Request correction or deletion

• Object to or restrict processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

Requests may be made by contacting contact@quaie.io

8. Contact

For questions about this Privacy Policy or the handling of personal data, please contact:

contact@quaie.io