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What a £500K Consulting Engagement Cannot Predict About Your C-Suite's AI Position
At some point in the past three years, most enterprise leadership teams commissioned something: an AI strategy review, a readiness assessment, a…
Mar 23
•
Simon MacTaggart
The CTO-CMO AI Divide
Why the gap between your technology leader and your marketing leader matters more than your tech stack and what the data says to do about it.
Mar 16
•
Simon MacTaggart
The Most Expensive Mistake in AI Adoption Is Moving Before You’re Aligned
The most expensive mistake in AI adoption is not choosing the wrong tool.
Mar 9
•
Simon MacTaggart
What ERP Taught Us About AI and What Leaders Have Already Forgotten
In the early 1990s, enterprise resource planning software was going to transform how organisations operated.
Mar 2
•
Simon MacTaggart
February 2026
The Incentive Problem Behind AI’s Biggest Blind Spot
Artificial intelligence may be the first major technology where every participant in the ecosystem has a financial incentive to misdiagnose the primary…
Feb 23
•
Simon MacTaggart
The Case for Predictive Intelligence Over Retrospective Analytics
Most intelligence about AI adoption tells you what already happened.
Feb 16
•
Simon MacTaggart
What Becomes Visible Only After Multiple Quarters of AI Data
A single quarter of data tells you where things stand. Two quarters tell you what moved. Three quarters begin to tell you what holds. The difference…
Feb 9
•
Simon MacTaggart
Why Snapshots of AI Adoption Mislead Leaders
Once a year, a research firm publishes a report on AI adoption.
Feb 2
•
Simon MacTaggart
January 2026
How Organisations Actually Reach Consensus on AI
There is a moment in most AI adoption processes where experimentation gives way to commitment. Budget is allocated. Ownership is assigned. The…
Jan 26
•
Simon MacTaggart
Where Misalignment Blocks AI Progress
When AI initiatives stall, the instinct is to look for technical failure. The model underperformed. The data wasn’t ready. Integration proved harder…
Jan 19
•
Simon MacTaggart
Which Roles Lead AI Adoption and Which Follow
Inside most organisations, AI adoption does not move as a single wave. It moves in sequence. One role begins. Others observe. Some follow when they see…
Jan 12
•
Simon MacTaggart
Where AI Creates Repeatable Value and Where It Doesn't
Most organisations can point to where AI is being used. Fewer can say where it has stabilised. The difference is not semantic. Activity and value are…
Jan 5
•
Simon MacTaggart
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