Why AI-First Is the Wrong Ambition for Most Organisations Right Now

The organisations moving fastest on enterprise AI are abandoning the most.

May 5 • Simon MacTaggart

April 2026

The CFO Is Carrying AI Risk the Approval Process Was Never Built to Show

The CFO approves AI capital into a leadership system whose internal state is not visible at the point of approval.

Apr 27 • Simon MacTaggart

What Your Board Is Missing When It Approves the AI Budget

When a board approves an AI budget, it does so on the best information available to it.

Apr 20 • Simon MacTaggart

Two Thirds of Your C-Suite Cannot Confirm AI Is Working. That’s Not a Confidence Problem.

In the first quarter of 2026, Quaie asked 187 senior decision-makers across ten C-suite roles a direct question: can you confirm that AI is creating…

Apr 13 • Simon MacTaggart

The Distance Nobody Measures

The post-mortem on GE Digital runs to thousands of words.

Apr 7 • Simon MacTaggart

March 2026

AI Adoption Isn’t a Technology Problem. It’s a Timing Problem.

There is a form of strategic anxiety that has settled across the senior floors of most large organisations, and it is worth naming precisely because it…

Mar 30 • Simon MacTaggart

What a £500K Consulting Engagement Cannot Predict About Your C-Suite's AI Position

At some point in the past three years, most enterprise leadership teams commissioned something: an AI strategy review, a readiness assessment, a…

Mar 23 • Simon MacTaggart

The CTO-CMO AI Divide

Why the gap between your technology leader and your marketing leader matters more than your tech stack and what the data says to do about it.

Mar 16 • Simon MacTaggart

The Most Expensive Mistake in AI Adoption Is Moving Before You’re Aligned

The most expensive mistake in AI adoption is not choosing the wrong tool.

Mar 9 • Simon MacTaggart

What ERP Taught Us About AI and What Leaders Have Already Forgotten

In the early 1990s, enterprise resource planning software was going to transform how organisations operated.

Mar 2 • Simon MacTaggart

February 2026

The Incentive Problem Behind AI’s Biggest Blind Spot

Artificial intelligence may be the first major technology where every participant in the ecosystem has a financial incentive to misdiagnose the primary…

Feb 23 • Simon MacTaggart

The Case for Predictive Intelligence Over Retrospective Analytics

Most intelligence about AI adoption tells you what already happened.

Feb 16 • Simon MacTaggart